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To new brands trying to break through, analysts encourage investing in creator content or branded articles that compare the product head-to-head with established favorites.
April 8, 2025
By: Lianna Albrizio
Associate Editor
Beauty enthusiasts’ quest for the perfect hair care routine is as intricate as their ringlet patterns! According to Spate’s Popularity Index, the moment’s fastest-growing hairstyling products are texturizing powder and styling cream. Texturizing Powder Texturizing powder is having a moment. Interest is up by +424.3% compared to last year across platforms, analysts say. TikTok owns this trend, holding a 72% popularity share. On TikTok alone, the trend has grown by +897.1% YoY, racking up...
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